To ensure both survival and growth, it’s essential for businesses to operate in a way that isn’t overly dependent on a single stream—whether B2B or B2C. By adopting this philosophy, we have successfully navigated the boom-and-bust cycles often seen in European design studios.

Success in building a robust foundation requires a long-term perspective, ensuring that opportunities come to you rather than you chasing them. An obsessive passion and intense dedication—along with a willingness to prioritize work over conventional work-life balance—are critical factors for significant achievement.

When backed against the wall, survival instincts emerge, driving you to win. Cultivating a sense of paranoia fosters humility and insecurity, which endears you to those around you.

It is incredibly rewarding to realize that my relentless passion and perseverance have created a market for our services where none existed before. Many marketing experts have noted that this achievement is even more significant than my creativity.

Each day is a new exciting one, with a new customer, new product, new design, newer materials, it’s like being on a high each moment.

My guiding principle has always been clear: create breathtakingly beautiful products, and the world will come to your door. Inspired by the multifaceted genius of Leonardo da Vinci—who was an artist, engineer, marketer, and financier—I persevered through the challenging dropout rate at the prestigious Art Center College of Design in Pasadena, USA. Restless during my time at General Motors, I returned to India to establish an automotive design company, a bold move that still seems audacious today, driven by an intense, trance-like passion for design.

I have built a company of 500 people with minimal employee turnover. My typical day involves producing around 50 sketches. Having transformed from a technophobe to a tech-savvy individual, I now work 12 to 14-hour days, adhering to the philosophy that “the world is a holiday, and a holiday is torture.”

My pastimes and hobbies converge into one: creating automotive works of art, along with sculpting and painting.